{"product_id":"spark-stories-and-insights-from-india-s-public-relations-pioneers-edited-by-amith-prabhu-and-sarika-chavan","title":"Spark: Stories and Insights from India’s Public Relations Pioneers edited by Amith Prabhu and Sarika Chavan","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eTHE DEFINITIVE ACCOUNT OF THE LEGENDS WHO BUILT INDIA’S PR LANDSCAPE.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003ePublic relations in India has transformed into a dynamic, multi-billion-rupee industry, but its foundation was laid by a dedicated group of visionaries. In \u003ci data-path-to-node=\"5\" data-index-in-node=\"156\"\u003eSpark: Stories and Insights from India’s Public Relations Pioneers\u003c\/i\u003e, editors Amith Prabhu and Sarika Chavan bring together the profiles and personal journeys of twenty-four of the industry’s most influential figures.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eFrom legendary names like Roger Pereira, Dilip Cherian, and Prema Sagar to the architects of modern consultancy, this book offers a rare, behind-the-scenes look at the profession. Each essay is a masterclass in its own right, detailing:\u003c\/p\u003e\n\u003cul data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cb data-path-to-node=\"7,0,0\" data-index-in-node=\"0\"\u003eThe Tryst with PR:\u003c\/b\u003e Personal anecdotes of how these leaders stumbled into and mastered the craft.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,1,0\"\u003e\u003cb data-path-to-node=\"7,1,0\" data-index-in-node=\"0\"\u003eEvolution of the Industry:\u003c\/b\u003e Expert analysis on how PR consultancy has shifted over the decades.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,2,0\"\u003e\u003cb data-path-to-node=\"7,2,0\" data-index-in-node=\"0\"\u003eFuture Perspectives:\u003c\/b\u003e Insightful predictions on where the business is headed in a digital-first world.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,3,0\"\u003e\u003cb data-path-to-node=\"7,3,0\" data-index-in-node=\"0\"\u003eThe \"Secret Sauce\":\u003c\/b\u003e The blend of hard skills, serendipity, and intuition that led to their immense success.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"8\"\u003eWhether you are a seasoned communication professional, a student at a PR school, or an entrepreneur looking to understand the power of reputation management, \u003ci data-path-to-node=\"8\" data-index-in-node=\"158\"\u003eSpark\u003c\/i\u003e is an essential, must-read chronicle of the people who shaped the profession.\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52421853020443,"sku":null,"price":339.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/61mZfzVKdOL._SL1500.jpg?v=1782817512","url":"https:\/\/beetlebookshop.com\/hi\/products\/spark-stories-and-insights-from-india-s-public-relations-pioneers-edited-by-amith-prabhu-and-sarika-chavan","provider":"Beetle Book Shop","version":"1.0","type":"link"}