MicroStimuli: Decisions In Milliseconds: The New Science of Persuasion

Unlock the power of nonconscious persuasion and discover how milliseconds dictate human behavior with MicroStimuli by leading behavioral science expert Biju Dominic!

About the Book: Introducing MicroStimuli—nonconscious persuasive stimuli deployed in the final second before action to activate the brain’s fastest pathways and change behavior in mere milliseconds. This groundbreaking book distils leading-edge insights from neuroscience, artificial intelligence, and design into Ethnolab, a novel research method that unravels nonconscious brain processes to craft precision point-of-action interventions. MicroStimuli tackles the most stubborn behavioral challenges that traditional approaches have consistently failed to resolve. Backed by nearly two decades of real-world application, this book details exactly how MicroStimuli has been successfully deployed across the globe to solve public crises (such as reducing road accidents), organizational bottlenecks (declining digital marketing performance), industry-specific hurdles (insurance mis-selling), and personal habit changes (on-time medication).

Key Features & Benefits:

• Expert Authorship: Written by Biju Dominic, a pioneering thought leader in behavioral economics, neuroscience, and decision science.

• Cutting-Edge Framework: Combines artificial intelligence, neuroscience, and design to introduce the revolutionary concept of MicroStimuli and Ethnolab research.

• Real-World Impact: Provides proven, practical strategies for solving complex behavioral challenges in business, marketing, public policy, and everyday life.

• The Perfect Gift: An essential, eye-opening present for entrepreneurs, marketers, psychologists, business leaders, and anyone fascinated by the science of decision-making.