Loved by a Billion: How Singular Focus Builds Iconic Brands - Dheeraj Gupta, Laura Ries & Neeha Gupta

Loved by a Billion: How Singular Focus Builds Iconic Brands

(Authors: Dheeraj Gupta, Laura Ries, and Neeha Gupta)

Why do some companies become trusted household names while others vanish without a trace?

In Loved by a Billion, entrepreneurs Dheeraj Gupta, global positioning expert Laura Ries, and writer Neeha Gupta uncover the transformative power of strategic focus, brand positioning, and relentless consistency in building legacy enterprises.

Drawing from Dheeraj Gupta’s incredible entrepreneurial journey—transforming Jumboking from a single street-food outlet into India’s largest homegrown burger chain—this book decodes the core business principles behind building a brand that resonates with millions. Written as a tribute to legendary branding strategist Al Ries (author of 'Focus'), the book pairs Indian market realities with global positioning expertise contributed by Al’s daughter and co-author, Laura Ries.

Packed with real-world case studies and candid reflections from leaders behind iconic food giants like Domino’s, McDonald’s, Belgian Waffle, Mad Over Donuts, and Epigamia, Loved by a Billion provides an actionable blueprint for scaling consumer brands in hyper-competitive markets.

Essential reading for founders, marketers, business leaders, and management students, this book delivers a masterclass in differentiation, market leadership, and building ventures that last.

Key Features:

• Inside the Jumboking Story: Features first-hand insights into how Jumboking pioneered and dominated the QSR burger market in India through singular brand focus.

• Global Branding Expertise: Co-authored by world-renowned positioning strategist Laura Ries, bringing international perspectives to Indian retail and food landscapes.

• Rich Industry Case Studies: Includes lessons and executive reflections from top brands including McDonald's, Domino's, Epigamia, and Belgian Waffle.

• Essential Indian Business Case Study: Ideal for entrepreneurs, QSR/retail founders, marketing professionals, and MBA/B-school curricula across India.