{"product_id":"insightful-inc-manish-makhijani","title":"Insightful Inc.: How to Build an Insightful and Consumer-centric Organization","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eTHE SECRET SAUCE TO WINNING HEARTS AND MARKETS.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eEver wondered why some brands seem to understand your needs before you even voice them? In \u003ci data-path-to-node=\"5\" data-index-in-node=\"91\"\u003eInsightful Inc.\u003c\/i\u003e, Manish Makhijani, former Global Consumer Market Insights Director at Unilever, pulls back the curtain on how a global giant consistently wins over its consumers.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eThis is not your average book on dry market research. Instead, it is a practical, game-changing guide to building a truly consumer-centric organization. Makhijani shares the frameworks and strategies used by one of the world's most successful FMCG companies to place the consumer at the heart of every decision—from product innovation to marketing strategy. Whether you are an entrepreneur, a marketing professional, or a business leader, this book will teach you how to shift from \"guessing\" what your customers want to \"knowing\" it.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eInside, you will learn to:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eObserve and Translate:\u003c\/b\u003e Turn simple, everyday observations into actionable, high-impact insights.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eBuild the Foundation:\u003c\/b\u003e Embed consumer-centricity into the very DNA of your organizational culture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eLeverage Proven Success:\u003c\/b\u003e Use actionable frameworks inspired by Unilever’s global success stories.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eDrive Meaningful Growth:\u003c\/b\u003e Develop cutting-edge insights capabilities that provide a sustainable competitive edge.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9\"\u003eFeaturing a foreword by Sanjiv Mehta (Former CEO, Hindustan Unilever Limited), \u003ci data-path-to-node=\"9\" data-index-in-node=\"79\"\u003eInsightful Inc.\u003c\/i\u003e is the ultimate toolkit for anyone who understands that in business, knowing your customer isn't just important—it’s everything.\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52423677444379,"sku":null,"price":509.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/81LTsrSNGvL._SL1500.jpg?v=1782865651","url":"https:\/\/beetlebookshop.com\/hi\/products\/insightful-inc-manish-makhijani","provider":"Beetle Book Shop","version":"1.0","type":"link"}