{"product_id":"influence-psychology-of-persuasion","title":"Influence: The Psychology of Persuasion (New and Expanded) by Robert B. Cialdini, PhD","description":"\u003cp data-path-to-node=\"4\"\u003e\"The foundational, acclaimed bestseller on persuasion, negotiation, and influence—now revised and updated with new research, applications, and a brand-new 7th principle!\"\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eIn this updated and expanded edition of the iconic \u003ci data-path-to-node=\"5\" data-index-in-node=\"51\"\u003eNew York Times\u003c\/i\u003e bestseller, Dr. Robert Cialdini—the seminal expert in the field of influence and persuasion—explains the psychological principles behind why people say \"yes\" and how to ethically apply these insights in business, marketing, and daily interactions.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eBacked by over 35 years of evidence-based, peer-reviewed scientific research and field studies, Dr. Cialdini breaks down complex behavioral science into memorable stories and practical strategies. You will learn how to apply Cialdini’s universal principles of persuasion effectively, while also learning how to defend yourself against manipulative or unethical influence attempts.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eThe Universal Principles of Persuasion Covered:\u003c\/b\u003e\u003c\/p\u003e\n\u003col start=\"1\" data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eReciprocation:\u003c\/b\u003e The drive to return favors and concessions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eCommitment and Consistency:\u003c\/b\u003e The desire to align actions with past words and values.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eSocial Proof:\u003c\/b\u003e The reliance on safety in numbers and peer validation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eLiking:\u003c\/b\u003e The power of rapport, similarity, and affection.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,4,0\"\u003e\u003cb data-path-to-node=\"8,4,0\" data-index-in-node=\"0\"\u003eAuthority:\u003c\/b\u003e The impact of credibility and perceived expertise.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,5,0\"\u003e\u003cb data-path-to-node=\"8,5,0\" data-index-in-node=\"0\"\u003eScarcity:\u003c\/b\u003e The psychological urgency triggered by limited availability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,6,0\"\u003e\u003cb data-path-to-node=\"8,6,0\" data-index-in-node=\"0\"\u003eUnity (NEW):\u003c\/b\u003e The compelling bond of shared identity and belonging.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-path-to-node=\"9\"\u003eWhether you are a business leader, marketer, salesperson, entrepreneur, or simply curious about human behavior, \u003cb data-path-to-node=\"9\" data-index-in-node=\"112\"\u003eInfluence\u003c\/b\u003e remains the ultimate essential guide to moving people in your direction ethically and effectively.\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003e\u003cb data-path-to-node=\"10\" data-index-in-node=\"0\"\u003eKey Highlights:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"11\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,0,0\"\u003e\u003cb data-path-to-node=\"11,0,0\" data-index-in-node=\"0\"\u003eExpanded Edition:\u003c\/b\u003e Fully updated with modern research, real-world applications, and the newly added 7th principle: \u003ci data-path-to-node=\"11,0,0\" data-index-in-node=\"114\"\u003eUnity\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,1,0\"\u003e\u003cb data-path-to-node=\"11,1,0\" data-index-in-node=\"0\"\u003eScience-Backed Insights:\u003c\/b\u003e Grounded in decades of empirical research and real-world field studies on behavior change.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,2,0\"\u003e\u003cb data-path-to-node=\"11,2,0\" data-index-in-node=\"0\"\u003ePractical \u0026amp; Defensible:\u003c\/b\u003e Teaches how to ethically persuade others while defending yourself against unfair tactics.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,3,0\"\u003e\u003cb data-path-to-node=\"11,3,0\" data-index-in-node=\"0\"\u003eGlobal Business Classic:\u003c\/b\u003e Over millions of copies sold worldwide; a cornerstone read in marketing, psychology, and management.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52681619472667,"sku":null,"price":679.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/71SPjJ_UnLL._SL1500.jpg?v=1785129300","url":"https:\/\/beetlebookshop.com\/hi\/products\/influence-psychology-of-persuasion","provider":"Beetle Book Shop","version":"1.0","type":"link"}