{"product_id":"gita-press-and-the-making","title":"Gita Press and the Making of Hindu India By Akshaya Mukul","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eEXPLORE THE DEEPLY RESEARCHED, GROUNDBREAKING HISTORY OF GITA PRESS AND ITS PROFOUND IMPACT ON MODERN INDIAN POLITICAL AND RELIGIOUS CONSCIOUSNESS.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eFounded in the early 1920s by Marwari businessmen-turned-spiritualists Jaydayal Goyandka and Hanuman Prasad Poddar, Gita Press and its flagship magazine \u003ci data-path-to-node=\"5\" data-index-in-node=\"153\"\u003eKalyan\u003c\/i\u003e grew into an unprecedented publishing empire. By distributing tens of millions of copies of sacred texts like the Gita, the Upanishads, and the works of Tulsidas, Gita Press shaped a massive, reward-based piety and forged a militant Hindu nationalist voice that resonated across generations.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eIn this original and captivating account, Akshaya Mukul charts how Gita Press became the influential spokesperson for the Hindu Right on defining national issues—from cow slaughter and the national language debate to the creation of Pakistan and India's secular Constitution. Featuring an extraordinary cast of characters, including nationalist ideologues, hustling editors, and prominent leaders like Mahatma Gandhi, this book offers essential insight into the making of the modern Hindu public sphere.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eWhy this book is a must-have:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eDeeply Researched History:\u003c\/b\u003e A definitive, critically acclaimed look at one of the most powerful and enduring publishing enterprises in modern India.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eFascinating Cultural Insights:\u003c\/b\u003e Explores the intricate intersection of commerce, religion, and the rise of political Hinduism.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eRiveting Narrative:\u003c\/b\u003e Brings to life a colorful cast of entrepreneurs, spiritualists, and historical figures who shaped public discourse.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eEssential Non-Fiction:\u003c\/b\u003e A mandatory addition for readers of modern Indian history, politics, sociology, and cultural studies.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9\"\u003eUncover the forces that shaped modern political consciousness. Add \u003ci data-path-to-node=\"9\" data-index-in-node=\"67\"\u003eGita Press and the Making of Hindu India\u003c\/i\u003e to your collection at \u003cb data-path-to-node=\"9\" data-index-in-node=\"130\"\u003eBeetle Bookshop\u003c\/b\u003e today—enjoy \u003cb data-path-to-node=\"9\" data-index-in-node=\"158\"\u003e10–14% off\u003c\/b\u003e and \u003cb data-path-to-node=\"9\" data-index-in-node=\"173\"\u003eFree Shipping on orders above ₹500\u003c\/b\u003e!\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52645317804315,"sku":null,"price":509.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/61MFR4bSMML._SL1204.jpg?v=1784782387","url":"https:\/\/beetlebookshop.com\/hi\/products\/gita-press-and-the-making","provider":"Beetle Book Shop","version":"1.0","type":"link"}