{"product_id":"being-you-a-new-science","title":"Being You: A New Science of Consciousness","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eA groundbreaking, mind-bending exploration of consciousness and self from a world-renowned neuroscientist—named a Book of the Year by the \u003ci data-path-to-node=\"4\" data-index-in-node=\"138\"\u003eGuardian\u003c\/i\u003e, \u003ci data-path-to-node=\"4\" data-index-in-node=\"148\"\u003eEconomist\u003c\/i\u003e, \u003ci data-path-to-node=\"4\" data-index-in-node=\"159\"\u003eFinancial Times\u003c\/i\u003e, and \u003ci data-path-to-node=\"4\" data-index-in-node=\"180\"\u003eBloomberg\u003c\/i\u003e!\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003e\u003cb data-path-to-node=\"5\" data-index-in-node=\"0\"\u003eAbout the Book:\u003c\/b\u003e Being you is not as simple as it sounds. Somehow, within each of our skulls, billions of biological neurons work together to create our conscious experience. But how does this happen? And why do we experience life from a first-person perspective?\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eAfter over twenty years of cutting-edge research, world-renowned neuroscientist Anil Seth puts forward a radical new theory of consciousness and the self. \u003ci data-path-to-node=\"6\" data-index-in-node=\"155\"\u003eBeing You\u003c\/i\u003e challenges traditional understandings of perception and reality, turning everything you thought you knew about your own mind on its head. Written with a scientist's precision and a storyteller's engaging flair, this masterly book is a must-read for anyone curious about the mysteries of the human brain.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eKey Features \u0026amp; Benefits:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eCritically Acclaimed Masterpiece:\u003c\/b\u003e Named a Book of the Year by major publications including the \u003ci data-path-to-node=\"8,0,0\" data-index-in-node=\"95\"\u003eGuardian\u003c\/i\u003e, \u003ci data-path-to-node=\"8,0,0\" data-index-in-node=\"105\"\u003eFinancial Times\u003c\/i\u003e, \u003ci data-path-to-node=\"8,0,0\" data-index-in-node=\"122\"\u003eEconomist\u003c\/i\u003e, \u003ci data-path-to-node=\"8,0,0\" data-index-in-node=\"133\"\u003eNew Statesman\u003c\/i\u003e, and \u003ci data-path-to-node=\"8,0,0\" data-index-in-node=\"152\"\u003eBloomberg\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003ePraise from Leading Thinkers:\u003c\/b\u003e Endorsed by renowned figures like Michael Pollan, David Byrne, Jim Al-Khalili, David Eagleman, and Alex Garland.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eRadical New Perspective:\u003c\/b\u003e Introduces a groundbreaking framework for understanding perception, reality, and what it truly means to \"be you.\"\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eEngaging \u0026amp; Accessible:\u003c\/b\u003e Cuts through complex philosophical and scientific hurdles with crystal-clear, captivating prose.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52677264638235,"sku":null,"price":594.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/71U4p2Nv3ML._SL1500_32498422-ef6d-4b9b-911c-989a91091563.jpg?v=1785043735","url":"https:\/\/beetlebookshop.com\/hi\/products\/being-you-a-new-science","provider":"Beetle Book Shop","version":"1.0","type":"link"}