{"product_id":"be-unique-the-way-unravelling-unprecedented-corporate-entrepreneurship-hardcover-varadharaju-janardhanan-m-h-bala-subrahmanya","title":"Be Unique, The Way: Unravelling Unprecedented Corporate Entrepreneurship (Hardcover) – Varadharaju Janardhanan \u0026 M.H. Bala Subrahmanya","description":"\u003cp data-path-to-node=\"1\"\u003eWhen Flipkart was founded in Bangalore in 2007, India's e-commerce industry was virtually non-existent, and the digital ecosystem for tech startups was still in its absolute infancy. Yet, over the span of fifteen years, this homegrown venture scaled to monumental heights. \u003ci data-path-to-node=\"1\" data-index-in-node=\"286\"\u003eBe Unique, The Way: Unravelling Unprecedented Corporate Entrepreneurship\u003c\/i\u003e provides an exhaustive, research-backed analysis of Flipkart’s growth trajectory from 2007 to 2022, attributing its historic success to the visionary adoption of corporate entrepreneurship and a fiercely protected internal culture of innovation.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eAuthors Varadharaju Janardhanan and M.H. Bala Subrahmanya delve deep into how Flipkart’s founders and executive leadership systematically overcame monumental infrastructure hurdles. The book maps out their dual-front strategy: aggressively building supply-chain capabilities from scratch on one hand, while simultaneously generating digital consumer demand on the other. This model succeeded through a relentless series of process innovations, pioneering financial innovations (such as Cash on Delivery), and aggressive market innovations.\u003c\/p\u003e","brand":"BEETLE BOOK SHOP","offers":[{"title":"Default Title","offer_id":52344008704283,"sku":null,"price":590.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2150\/0699\/files\/81sQtLZTwLL._SL1500.jpg?v=1781333800","url":"https:\/\/beetlebookshop.com\/hi\/products\/be-unique-the-way-unravelling-unprecedented-corporate-entrepreneurship-hardcover-varadharaju-janardhanan-m-h-bala-subrahmanya","provider":"Beetle Book Shop","version":"1.0","type":"link"}