Anchor: Stories and Insights from India’s Public Relations Catalysts - Amith Prabhu & Sarika Chavan

Anchor: Stories and Insights from India’s Public Relations Catalysts

(Editors: Amith Prabhu & Sarika Chavan)

An indispensable anthology featuring thirty profiles and insider perspectives from the emerging torchbearers of India's public relations and strategic communications landscape.

Operating at the cutting edge of narrative-building, corporate reputation, and stakeholder management, thirty dynamic PR catalysts share their hard-won wisdom in this authoritative collection. Editors Amith Prabhu and Sarika Chavan collate real-world insights from leaders navigating the complex interplay of corporate, government, and social realities.

Anchor offers an intimate look into India’s most celebrated PR firms and distinctive communications campaigns. From adapting to generative AI and media fragmentation to mastering real-time reputation stewardship, these leaders reveal how to stay relevant, innovative, and human in a rapidly shifting media environment.

Key Highlights:

• 30 Industry Leaders: Features profiles and strategies from top PR catalysts including Samir Kapur, Neha Mehrotra, Vikram Kharvi, Tejal Daftary, and more.

• Contemporary PR Tactics: Covers narrative-building, crisis stewardship, media fragmentation, and AI integration in communications.

• Insider Industry Perspectives: Offers a firsthand view into the operations, culture, and innovations of top Indian PR agencies.

• Expert Editors: Co-edited by Amith Prabhu (Founding Dean at SCoRe, Co-founder of PRAXIS) and Sarika Chavan (Founder of Sparkle Gift Cards, Director at The PRomise Foundation).